Free Strategic HR tips in your inbox every Tuesday

The weekly intelligence briefing for People Leaders ready to drive valuation, optimise talent density and secure their seat at the boardroom table.

  • Practical tactics to grow your strategic influence
  • First access to resources, frameworks, and events
  • One free email a week — no spam, just signal

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Your people are your most expensive investment.

Are you maximising their value?

High-growth firms don’t just “manage” their people; they leverage them. While competitors are stuck in admin, the best organisations are treating their human capital data with the same rigour as their financial data.

The "Strategic HR" Gap

The Valuation Gap

You’re building a great culture, but you can’t prove how it moves EBITDA. The board sees cost, not value.

The Performance Gap

You have talented people, but without data-driven coaching, you’re leaving potential on the table.

The Talent Gap

You want to be a “Best Company” — but you’re flying blind on the metrics that earn accreditation.

This is what we cover. Every Tuesday.

The audio briefing

Deep-dive interviews with Commercial CPOs and Investors who are using culture as a competitive moat to win talent and clients.

Example Topic: The Trophy Hunter Strategy: How the IIP ‘Gold’ accreditations lowers recruitment costs.”

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The Tuesday intel drop

Every Tuesday, get one commercial framework, retention model, or “Boardroom Slide” delivered to your inbox. No fluff. Just the data you need to drive the P&L.

Example Topic: The £100k Uplift: How increasing engagement scores correlates directly to higher billings.

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An image of Fraser Duncumb, CEO of Wotter

Hosted by Fraser Duncumb

I’m the Founder of Wotter, but I am first and foremost a data pragmatist.

My work exists at the intersection of human capital and commercial performance. I sit on the Digital & Data Skills Advisory Panel for the Sussex and Surrey Institute of Technology, helping shape the future of data literacy, and serve as an Industry Expert for Evoke Forward, where I mentor CEOs on solving people-related P&L challenges, and have keynoted at Cambridge University on behalf of Mensa.

But whether I am advising the Board of the Chichester Chamber of Commerce or a tech scale-up, my message remains consistent:

Culture is not a ‘feeling’ to be managed—it is a commercial asset to be measured.

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Brought to you by wotter

The AI intelligence layer that turns employee sentiment into financial foresight. 

Want to improve your employee engagement? Start by measuring it. 

Find out more

Get the advice of a strategic consultant, instantly and for free

Our gems are up to date with the latest Strategic HR Weekly musings, and have been specifically trained to help you solve retention, persuade your CFO, and protect your revenue.

Access them via Google Gemini, or ChatGPT below. 

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The boardroom briefing. Delivered weekly.

Every Tuesday morning, get one actionable framework, financial model, or retention strategy delivered to your inbox. Join the high-performance People Leaders who are turning culture into a commercial advantage.

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Read in 5 minutes. Unsubscribe anytime.